Top Story


Home >> People Movement >> Article

Avinash Pandey joins STAR News as Head, Ad Sales (North & East)

Font Size   16
Avinash Pandey joins STAR News as Head, Ad Sales (North & East)

Strengthening its Ad Sales team further, MCCS (Media Content and Communications) has decided on Aaj Tak’s Avinash Pandey to head, STAR News’ Ad Sales function for the North and East region. Confirming this, Uday Shankar, CEO, STAR News divulges, “In addition to this, he would be assisting Probal in executing key strategic national duties.”

Pandey’s assignment at Aaj Tak was that of Senior Manager, Ad Sales. He would be joining STAR News early February and report to the channel’s Sales Director, Probal Gaanguly. Sharing more on this Shankar says, “As is the case with content, we want the sales function also to be such that it attracts the very best in the business. I have seen Avinash’s work closely, during my experience with Aaj Tak and he has a lot of potential to take the news business into a more organised, imaginative and transparent selling level, where both the channel and client benefit.”

Pandey’s appointment comes close to the addition of Nilesh Thakkar in the sales division, where Thakkar has been brought in to take care of special projects for the channels and the western region. These developments follow the decision of STAR News Ad Sales coming in the custodianship of MCCS from STAR India.


Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems