Avinash Kaul, who has been with the Times Television Network for nearly four years now, put in his papers as CEO, ET Now, Zoom, and Times Now a month ago. Kaul is a broadcast professional with over 15 years of experience.
In May 2012, Kaul was given the additional responsibility of Times Now, wherein he was overseeing the operations of all the three channels of the Network – Zoom (entertainment channel), ET Now (English business news channel) and Times Now (English general news channel), and reporting to Sunil Lulla, the then Managing Director and CEO, TTN.
Prior to joining Times Television Network, Kaul had a short stint at Sahara One as CEO. He was also Executive Vice President, NDTV Media for over seven years, prior to which he also worked at Discovery Communications and STAR India.
Kaul started his career as a media planer with Mindshare.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
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