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Atul Singh set to head Coke India

08-August-2005
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Atul Singh set to head Coke India

The hot seat at Coca-Cola India is finally being filled up. Atul Singh, Coca-Cola's East, Central and South China division head, is expected to replace Sanjiv Gupta, the soft drink firm's outgoing division president, sources said.

Singh's appointment as head of India's operations is to be formally announced this week. According to sources, the formal announcement of Gupta's exit from Coke, and Singh's appointment will be made simultaneously.

When contacted by The Times Of India, a Coke spokesperson, however, said: "We do not comment on speculation." This will be Singh's second assignment with Coke India.

He was heading Coke's franchisee bottling operations in the period between 1999-2002. Two other names had also been shortlisted for the top job by Coke's Atlanta headquarters - Sanjay Guha, currently head of Coca-Cola's Nordic Bottling in Sweden and Kandy Anand, heading special projects at its headquarters in Atlanta.

But, sources said, the others were hesitant to take up the job.

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