ATG and MCI – the two research arms of GroupM, on an expansion spree, have brought in Navneeta Das as Director, Analytics for Mumbai. Das would be responsible for not only bringing in new businesses but also promoting the need for research tools in new areas.
Confirming the development, V Balasubramanium, National Director, ATG and MCI said, “We are currently looking at strengthening our presence in Mumbai. We already have a number of clients, but we believe this market holds a lot more potential.” Before turning to Mumbai, the research agencies have already beefed up operations in both Bangalore and Delhi.
Das, who was earlier a media consultant with FCB Interface, would play a key role in clinching new businesses for the two research divisions. Speaking about the shift, she said, “Media research is where the future lies. MCI and ATG, with their cutting-edge work is the ideal destination for anyone who wants to be a part of this growing segment.”
One of the main objectives with which Das has come on board is to obtain clients from various areas of business. “We are also looking at offering brand consultancy. ATG has tools that deal with customer insights which clients like shopping malls will find extremely useful,” she said. Presently undergoing training, she will take on her new responsibility by June end.