The change in Yogesh Radhakrishnan’s duties has led to a series of other changes. While Bharat Ranga has taken control of Zee Cinema, Zee Music and the PAC channels, ETC Music has now gone to Ashutosh. In addition to his present responsibilities as VP, Operations of the channel, Ashutosh now takes charge as the Business Head for ETC Music.
The change is in place since December 3, 2004. For the uninitiated, Radhakrishnan has moved to Dubai to look after the growing interest of Zee Networks in overseas markets. As the VP, Operations, Ashutosh was involved in various facets of the channel including aspects like distribution and was reporting in to CEO, Jagjit Singh Kohli.
Sharing more on the development, Kohli said, “Ashutosh has been substantially involved in most functions of the channel. He understands the need of the designation and deserves a promotion. He was the natural choice for the post.”
As for Ashutosh, the new responsibility means a challenge. Says he, “In terms of functions, I was involved with most of the channel’s operations in any case. However, now I am directly responsible. Its like the buffer is gone.”
Echoing that Kohli says, “He is directly responsible for the channel’s performance and I am sure that he will excel in this responsibility, which is why he is there now.”
Ashutosh joined Zee Group as Executive Assistant to MD & CEO - Zee Network in 1996. In 1997 he took over as Manager- Business Development and was later given the responsibility of Internet Services as Senior Manager. Since 2003, Ashutosh is deputed to ETC Networks for facilitating its effective integration into Zee Telefilms. ETC is a network of two TV channels – ETC Music and ETC Punjabi. ETC Networks Ltd owns etc Music and etc Channel Punjabi. Zee Telefilms Ltd holds 51 per cent stake in ETC Networks.
ETC is a music-based entertainment channel with music dominating more than 98 per cent of the programming content. ETC is beamed from Thaicom –3 and is a free to air digital channel. ETC is watched by more then 30 million households.