Ashutosh Shrivastava, President-Marketing with Nagpur based Hindi daily ‘Nava Bharat’, has put in his papers. He has joined ‘Raj Express’ in the same position.
At present, ‘Raj Express’ has two editions – Bhopal and Indore. However, there are plans to increase the footprint to Gwalior, Jabalpur, Raipur and Bilaspur. Plans are also afoot to foray into Rajasthan. The paper will enter these markets this year itself.
Commenting on his new role, Shrivastava said, “Besides looking into the expansion projects, I will be responsible for looking after the national marketing of the Group. The primary task would be to consolidate the marketing activities at the national level.”
‘Raj Express’ is fairly new in the newspaper business. The paper has been in existence for only two years. Going forward, the challenging task for Shrivastava would be to make the communication strong enough so as to make the advertising fraternity aware of the paper. “We have to create an impression that we are the right kind of paper to advertise in,” he said.
“If you join something new, certainly the apprehensions are there, but I am confident that joining ‘Raj Express’ is going to be beneficial for me in my professional growth,” Shrivastava further said.
Shrivastava will be reporting to Raj Express CMD, Arun Sahlot. Commenting on his appointment, Sahlot said, “Ashutosh comes with a very good experience with the Nava Bharat Group. I am going to expand my publication from Bhopal and Indore to Gwalior, Jabalpur, Raipur and Bilaspur. I was looking for a person who could handle corporate billing and corporate marketing. I hope Ashutosh’s association is going to be fruitful for Raj Express.”
Shrivastava began his career with Sterling Resorts, where he spent around five years and was Branch Manager-Pune when he left the organisation. His tryst with the media industry began when he moved to Nava Bharat, where he spent around nine years. Commenting on his stint there, Shrivastava said, “It was very interesting. It was a great learning experience. I learnt a lot from Sameer Maheshwari, Director, Nava Bharat Group.”