Ashutosh Bishnoi has been appointed Publishing Director of Reader's Digest, the country's largest circulated magazine published by the India Today Group. He will join on November 7, 2005, and be based in Mumbai. He replaces Ajay Shukla.
An alumnus of Symbiosis Institute of Management, Bishnoi comes to Reader's Digest with over 22 years' experience as a marketing professional. He has spent the last decade in the financial services domain, working with leading companies such as HSBC, UTI, Kotak and DSP Merrill Lynch in sales and marketing functions.
Prior to that Bishnoi was closely associated with advertising and marketing services with JWT and Grey. A pioneer in direct marketing, he was the founder of HTA Direct (now Thompson Connect), and later went on to incubate several technology companies that developed DM and CRM solutions for leading brands.
Said Ashish Bagga, Executive Director, India Today Group, "We are delighted to have Ashutosh on board. Given his rich experience in direct marketing, and financial and marketing background, we believe we can leverage this greatly to take Reader's Digest to greater heights."
Bagga further said that Reader's Digest, which had reached a circulation of 6.10 lakh, was "known for its cutting-edge direct marketing practices worldwide".
In his long career, Bishnoi has also been an entrepreneur and business development consultant to a variety of consumer and financial services brands.