Top Story

e4m_logo.png

Home >> People Movement >> Article

Ashoke Sengupta, CFO, GroupM South Asia, gets additional responsibility of South East Asia

22-January-2007
Font Size   16
Ashoke Sengupta, CFO, GroupM South Asia, gets additional responsibility of South East Asia

Ashok Sengupta, Chief Financial Officer, GroupM South Asia, has been given the additional responsibility of handling the South East Asian region. Sengupta’s portfolio, which currently includes India, Pakistan, Bangladesh and Sri Lanka, now gets expanded to include Singapore, Malaysia, Thailand, Philippines, Indonesia and Vietnam.

When asked if the added responsibility would mean shifting base, Sengupta said, “Right now the idea is to support the region from Mumbai, and India being a big focus for GroupM, I don’t think shifting base is required now.”

He further said, “The additional responsibility would mean working out a strategy for the region in growing the business and work specifically towards acquisitions and alliances.”

Is it too much on the plate for Sengupta? Pat came his reply, “Of course not! As you grow, you look at larger challenges, which is very much welcome. Besides, we are also working towards building the resources and restructure second-in-line in South Asia.”

Prior to joining GroupM, Sengupta was Financial Comptroller with Microsoft India. He has also done a stint with Reuters.

Also see:

http://www.exchange4media.com/e4m/news/newfullstory.asp?section_id=23&news_id=15225&tag=9960&search=y

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...