Ashok Sengupta, Chief Financial Officer, GroupM South Asia, has been given the additional responsibility of handling the South East Asian region. Sengupta’s portfolio, which currently includes India, Pakistan, Bangladesh and Sri Lanka, now gets expanded to include Singapore, Malaysia, Thailand, Philippines, Indonesia and Vietnam.
When asked if the added responsibility would mean shifting base, Sengupta said, “Right now the idea is to support the region from Mumbai, and India being a big focus for GroupM, I don’t think shifting base is required now.”
He further said, “The additional responsibility would mean working out a strategy for the region in growing the business and work specifically towards acquisitions and alliances.”
Is it too much on the plate for Sengupta? Pat came his reply, “Of course not! As you grow, you look at larger challenges, which is very much welcome. Besides, we are also working towards building the resources and restructure second-in-line in South Asia.”
Prior to joining GroupM, Sengupta was Financial Comptroller with Microsoft India. He has also done a stint with Reuters.