Ashish Medhekar has been appointed as Executive Vice-president and Head - Mumbai Operations of Everest Brand Solutions. He brings 17 years of advertising and direct marketing experience.
Prior to this appointment, Medhekar had been associated with stints at Contract, Rediffusion and Dentsu.
Welcoming Medhekar, Everest Brand Solutions President D Rajappa said, “We at Everest are pleased to welcome Ashish, a passionate, experienced team player, to the core team. He will lead the Mumbai office and institutionalize consistent, good quality work. Inducting top-of-the line leaders is part of our strategy to create a rich talent pool.”
As part of Everest's core team, Medhekar will contribute in creating innovative breaking advertising campaigns in a competitive market for its existing clients and new acquisitions.
Speaking on his new assignment, Medhekar said, “I am delighted to be part of an agency that puts clients' interest at the forefront. I am impressed with the pace, vibrancy and collaborative team effort displayed at Everest.”
During his career, Medhekar has worked on diverse brands such as Airtel, Citibank, Colgate, HCC, HDFC Bank Credit Cards, Lavassa, Nivea Skincare, Philips, Thomas Cook's 100% Holidays, Sony Entertainment Television, Southern Comfort and Suzlon.
The Everest Mumbai office handles brand building assignments for ACC, Apurva Buildcare, Indian Overseas Bank, Nirmal Lifestyle and Writer Corporation, besides growing the business with existing clients like Parle (with Xhale and 20:20 brands) and Zandu (Nityam brand).