Ashish Kaul, Executive Vice President, Corporate Brand Development, Zee Group has quit the group after a decade-long stint. Confirming the development, Kaul said, “After a decade-long association with the Group I have decided to move on. I have already put in my papers and am currently serving a one-month notice period.”
Kaul, who had joined in 1999 as Manager, Corporate Communications, rose to the top position of Executive Vice President, Corporate Brand Development, of a consortium of companies (including Zee Group) under Essel Group. He led the largest centralisation of strategic communications within the corporate world, bringing all brands under the Essel Group umbrella.
In a career spanning 14 years, Kaul has worked as corporate marketing/brand, business development, corporate affairs and communications management specialist with diverse business operations, including SVR Group and Hinduja Group before joining Essel Group.
At Essel Group, Kaul was involved with several new business initiatives, including DNA, DishTV, Agrani IT Retail, and more recently, the Indian Cricket League (ICL) initiative. He was also instrumental in leading many a pitched corporate wars, including Zee versus ESPN, and BCCI, Zee-Bhaskar combine versus The Times of India, and the recent ICL versus BCCI’s Indian Premier League.
Though Kaul has refrained from revealing his next destination, he did say that he was likely to take up a CEO’s job in one of the two media organisations from where he had got the offers.
Meanwhile, nobody from Zee Group was available for official confirmation of Kaul putting in his papers. Zee’s Business Head, Puneet Goenka, could not be contacted as he was in a long distance flight. Attempts to reach Zee Group Chairman, Subhash Chandra, also failed.