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Ashish Chakravarty returns to Contract’s fold, joins as NCD

15-May-2013
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Ashish Chakravarty returns to Contract’s fold, joins as NCD

Contract Advertising has appointed Ashish Chakravarty as National Creative Director. It may be recalled that exchange4media had reported earlier this month that Chakravarty is slated to return to Contract. He will succeed Ravi Deshpande, who left recently to pursue his own endeavours.

In his new role, Chakravarty will be directly responsible for all creative output for Contract across all its verticals, which include mainstream advertising, iContract, Designsutra and Core Consulting. He will work closely with the senior creative team which includes Juju Basu, Kapil Mishra, Amod Dani, Kaushik Roy, Azazul Haque and Raymond Patel.

Chakravarty joins from McCann Worldgroup, Delhi, where he was the Creative Chief. He has over 20 years of experience and is known for creating some of the biggest brands in the country. Prior to joining McCann, he was Contract where he was part of the team that won the agency its first Silver Pencil. He has also worked with Euro RSCG, TBWA and JWT, from where he started his career.

Commenting on Chakravarty’s appointment, Rana Barua, COO, Contract Advertising said, “He is one of the most awarded and sought after creative professionals in the country. His experience of working with the best brands across agencies and his line-up of award winning work will bring in a huge value add to Contract and its clients.”

Chakravarty added here, “Contract has always had an iconic creative leadership, and I am conscious of the very large shoes that I am stepping into. So naturally, I am excited with this opportunity to lead and shape the creative product of the agency from here on.”

In the course of his career, he has worked with some of the leading brands in the country, including Nescafe, Dabur, Coca-Cola, Unicef, SAIL, ONGC, NIIT, Domino’s, JY Tyre, Fortis, Mastercard, IREO and Nestle, to name a few. He is credited with winning close to 150 national and international awards and has served as a jury member at Spikes, AdFest, Clio and Goafest.

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