Top Story

e4m_logo.png

Home >> People Movement >> Article

ASEB’s Sanjay Raina joins MBNS as VP - Marketing

01-July-2009
Font Size   16
Share
ASEB’s Sanjay Raina joins MBNS as VP - Marketing

Sanjay Raina, Head of Brand Strategy and Consumer Insights at AESB (Astro Entertainment Sdn Bhd), is joining MEASAT Broadcast Network System (MBNS) as Vice President - Marketing. He takes charge from July 1, 2009.

In his new role, Raina will be responsible for all marketing, content research and insights, and media planning. He will be reporting to Henry Tan, COO - Content Management and Communications. MBNS is the holding company of Astro All Asia Networks Plc.

In conversation with exchange4media.com, Raina said, “I have been given the role of Head, Marketing in Astro, where I will look at the roles of platform marketing, content marketing, Insights and research. This role ensures that I will oversee the same functions on a platform wide basis, including all channels, new products, new strategic directions, and so on. I will be reporting to Henry Tan, COO - Content Management and Communications.”

Raina had joined ASEB in 2006, where he was initially drafted to set up a kids’ channel in Indonesia – Astro Ceria, a 24-hour local language kids’ channel. Some months later, he launched the same channel in Malaysia in the local Malay language. His then role was of Business Head of the two channels.

With over 17 years of experience Raina has worked in diverse sectors like consumer durables, filmed entertainment, real life entertainment for brands like Philips India, Sony Pictures Inc, Discovery Channel Hindustan Times and Times Now.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016