VRL Media, which owns Kannada newspaper Vijayavani, has brought on board Arun Karadi as VP - Sales for South, where he will be heading ad sales for Karnataka, Kerala, Goa and Andhra Pradesh. Karadi, who will be based in Bangalore, will be reporting to Anand Sankeshwar, MD, VRL Media.
Commenting on Karadi’s appointment, Sankeshwar said, “Arun joins us with great experience and knowledge in the field of sales. He has earlier been part of the Vijayavani Group and I am happy to have him back with us. His experience will be an asset for our business in the southern area and will add great value to the profitable growth of our newspaper.”
On joining Vijayavani, Karadi said, “Vijayavani is a brand growing with high acceptability and destined to be in the top slots very soon; I am happy to be working with the group again. On the other hand, I consider Times to be my gurukul, which has given me the skills and the experience to brave the world. Being in the core team exposed me to various strategies, brand building and resource management. During my tenure I was guided and nurtured by Sunil Rajshekar, CEO, TVL and Sundar Kondur, Vice President.”
Karadi started his career with Vijay Karnataka as an assistant to Anand Sankeshwar. Two years later, he shifted to the Sales department. When Times Group acquired Vijayanand Printers in 2006, Karadi stayed with the group and went on to work with Vijay Karnataka for about 12 years. He was designated as GM in Times VPL Publishers. Over the last 10 years, he has worked with several leading clients such as TVS, IBM, Lenovo, Toyota, Joyalukas and Malabar.