Top Story

e4m_logo.png

Home >> People Movement >> Article

Arpita Menon, VP, Lodestar Universal, puts in her papers

15-December-2006
Font Size   16
Share
Arpita Menon, VP, Lodestar Universal, puts in her papers

In a rather surprise move, Arpita Menon, Vice-President, Lodestar Universal has decided to move on from the agency. Menon has been with agency for over 12 years and has played a key role in various Lodestar initiatives like Labcentre, ImPress, Media Perfedia Involvement Index, Journeyman, Lodestar Matrix and so on.

In Lodestar Universal, Menon was looking after clients like the Tatas, Amul and so on. Industry sources indicated that Menon might not be continuing in the media agency side of the business. However, there was no clarity on details like her replacement or her next destination at the time of filing the report. Agency officials were not available for comments and further details regarding the move will be clear only by December 18.

Prior to Lodestar Universal, Menon had worked with agencies like JWT (then HTA), FCB Ulka and Chaitra Leo Burnett.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016