The ABP Group will be witnessing yet another senior level departure. Arpita Menon, National Head of the ‘Strategic Unit and Business Intelligence’, has put in her papers. The latest development follows the exit of Dr Pramath Sinha and Vikas Gupta, President-Magazines and Group Chief Marketing Officer, ABP Group.
Even as official comments were not available at the time of filing the report, sources informed that Menon was currently serving her notice period.
Menon had joined ABP in mid-January 2007 and was reporting to Gupta. Her task was to establish the Strategic Unit and Business Intelligence division for ABP.
Prior to this, she was Vice-President at Lodestar Universal, where she worked for over 12 years. In her stint there, she had played a key role in various Lodestar initiatives like Labcentre, ImPress, Media Perfedia Involvement Index, Journeyman, and Lodestar Matrix, among others.
At Lodestar Universal, Menon was looking after clients like the Tatas, Amul and so on. Prior to Lodestar Universal, Menon had worked with agencies like HTA (now JWT), FCB Ulka and Chaitra Leo Burnett.
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