Top Story

e4m_logo.png

Home >> People Movement >> Article

Arpita Menon, too, puts in her papers at ABP Group

31-August-2007
Font Size   16
Share
Arpita Menon, too, puts in her papers at ABP Group

The ABP Group will be witnessing yet another senior level departure. Arpita Menon, National Head of the ‘Strategic Unit and Business Intelligence’, has put in her papers. The latest development follows the exit of Dr Pramath Sinha and Vikas Gupta, President-Magazines and Group Chief Marketing Officer, ABP Group.

Even as official comments were not available at the time of filing the report, sources informed that Menon was currently serving her notice period.

Menon had joined ABP in mid-January 2007 and was reporting to Gupta. Her task was to establish the Strategic Unit and Business Intelligence division for ABP.

Prior to this, she was Vice-President at Lodestar Universal, where she worked for over 12 years. In her stint there, she had played a key role in various Lodestar initiatives like Labcentre, ImPress, Media Perfedia Involvement Index, Journeyman, and Lodestar Matrix, among others.

At Lodestar Universal, Menon was looking after clients like the Tatas, Amul and so on. Prior to Lodestar Universal, Menon had worked with agencies like HTA (now JWT), FCB Ulka and Chaitra Leo Burnett.

Also see:

Vikas Gupta, two others, set to quit ABP Group?

Pramath Sinha quits as The ABP Group Managing Director and CEO

D.D. Purkayastha to replace Pramath Sinha as ABP Group CEO

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education