Arjun Mukherjee has joined Rediffusion DY&R as Vice-President, Client Servicing. He will be reporting to Santosh Sood, COO-Regions, Rediffusion DYR. Mukherjee moves from RK Swamy BBDO, Delhi where he was General Manager. Mukherjee, who was looking after the Delhi operations of RK Swamy BBDO, worked on clients like Ministry of Tourism, Black Berry, Indian (formerly Indian Airlines), and ONGC, among others.
Commenting on Mukherjee’s appointment, Sood said, “We are really happy to have him on board. His role will be to look after our businesses other than Airtel.”
Mukherjee said, “The reason I joined Rediffusion DY&R was that I was looking for a bigger challenge, a larger portfolio and taking business to the next level. The agency has been doing exciting work and this got me really interested in joining the company. I had a good time working at RK Swamy BBDO, where I was instrumental in turning around the agency in 2005.”
Mukherjee has worked in various agencies like Publicis Delhi, where he was an AVP on the Hewlett-Packard and Apollo Tyres accounts; Triton, Delhi, where he worked on the Samsung account.