Malayala Manorama Publications, publishers of Malayalam Manorama daily, Manorama Yearbook, and Vanitha, among others, has appointed Arjun Madhusudhan as Creative Director for its FM venture. He was earlier Programming Head at Radio Mirchi, Chennai.
Commenting on his new assignment, Madhusudhan said, “I always wanted to do something in Malayalam. FM radio and notions about it entails huge challenge for the Kerala market. It is a very conservative market and through Manorama FM, we want to break that contention and create something new and unique.’’
Malayala Manorama has won licences to operate FM radio stations in Kochi, Thrissur, Kannur and Kozhikode. On the other hand, Mathrubhumi holds licences for Thiruvanathapuram, Thrissur, Kannur and Kochi, while Asianet Communications has licence to operate FM stations in Thrissur and Kannur.
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