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Arindam Sarkar joins BBDO India as VP, Strategic Planning; Sangeet Pillai moves back to BBDO New York

12-January-2010
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Arindam Sarkar joins BBDO India as VP, Strategic Planning; Sangeet Pillai moves back to BBDO New York

Arindam Sarkar, formerly Senior Planning Director at Ogilvy Delhi, has joined BBDO India as Vice President, Strategic Planning. At Ogilvy, Sarkar had led the Coke portfolio and the Max Life business. He had also had stints at Euro RSCG and was a founding member of Webchutney. He had also headed the music business at Phat Phish.

Confirming this development, Ajai Jhala, CEO, BBDO India, said, “We are really excited to have attracted a talent like Arindam, who has an eclectic background in music, digital and advertising. Planning at BBDO is not a department, it is an integral part of our culture and at the heart of all our brand ideas such as ‘Education is Insurance’ for Aviva, ‘Front Foot Pe Chabao’ for Wrigley’s Doublemint, ‘Ekdum Asli Indian’ for Nimbooz, ‘Mood ko do Lemon ka Lift’ for 7Up, and ‘The Mission to Make India Heart Healthy’ for Quaker. We believe that brands in the new decade will need an infusion of action-oriented ideas – ideas that consumers can use in their lives. Arindam shares our vision of developing brand ideas that actively engage people.”

In a parallel development, Sangeet Pillai, Director - Strategy Planning at BBDO India, is moving back to the US after completing a successful two-year stint with Omnicom’s youngest agency.

Speaking about his move back, Josy Paul, Chairman and NCD, BBDO India, said, “Sangeet joined us two years ago as part of the core start-up team. We gained immensely from his worldwide perspective and knowledge of brands in developing nations. Sangeet brought in disciplines and processes and pioneered the planning department that was central to the agencies output. We are fortunate to have had Sangeet with us at the formative stage of the agency. We wish him the very best for his next assignment on his return to BBDO New York.”

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