Top Story

e4m_logo.png

Home >> People Movement >> Article

Arijit Ray joins Dentsu Communications as CEO

22-May-2012
Font Size   16
Share
Arijit Ray joins Dentsu Communications as CEO

Continuing with its series of senior-level appointments, Dentsu India Group has appointed Arijit Ray as Chief Executive Officer, Dentsu Communications. Ray’s key priority will be to enhance and reinforce the agency’s competencies and output including overall creative, strategy and services along with strengthening media synergies and driving growth.

Ray joins Dentsu from DDB Mudra Group, where he was President, DDB Mudra West.

Welcoming Ray to Dentsu, Rohit Ohri, Executive Chairman, Dentsu India Group said, “I am delighted to have Arijit join the leadership team at Dentsu India. Arijit’s experience across diverse product categories and in traditional as well as new media is what will help us drive Dentsu’s ambitious plans for India. I look forward to working closely with Arijit and Taira Kimura, COO, Dentsu Communications to create a world-class integrated communications agency in India.”

Ken Terasawa, Executive Vice Chairman, Dentsu India Group added here, “Arijit has strong expertise in driving organisational growth by leveraging the strength of teams combined with sharpening client deliveries.”

Ray’s career in advertising began with New Delhi-based Alfred Allan Advertising in the early 90s from where he moved to Triton Communications, New Delhi. He joined McCann Erickson, Delhi as Associate Account Director in 1999, where he led its Nescafe business. He moved on to Rediffusion Y&R, Delhi as Account Director in 2000, where he was Business Head on its Godfrey Philips portfolio, and later to Rediffusion Y&R, Kolkata as Branch Head in 2001, before rejoining the agency’s Delhi office in 2003 as General Manager on the Airtel national business. In early 2004, Ray joined O&M, Mumbai as Vice President and Head. He then moved to Saatchi & Saatchi in 2005 as Business Head, Mumbai Operations. In 2008, Arijit joined Mudra as Executive Vice President and Head Mudra West.

On joining Dentsu, Ray said, “Dentsu in India is in the midst of a serious expansion agenda led by Rohit's vision of building a top-notch integrated communication network. The group is well into the phase of building a quality talent- and client-base and this will only get more impetus in the endeavour to shape enduring client relationships, and conceive and execute cutting-edge communication mandates.”

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking