Continuing with its series of senior-level appointments, Dentsu India Group has appointed Arijit Ray as Chief Executive Officer, Dentsu Communications. Ray’s key priority will be to enhance and reinforce the agency’s competencies and output including overall creative, strategy and services along with strengthening media synergies and driving growth.
Ray joins Dentsu from DDB Mudra Group, where he was President, DDB Mudra West.
Welcoming Ray to Dentsu, Rohit Ohri, Executive Chairman, Dentsu India Group said, “I am delighted to have Arijit join the leadership team at Dentsu India. Arijit’s experience across diverse product categories and in traditional as well as new media is what will help us drive Dentsu’s ambitious plans for India. I look forward to working closely with Arijit and Taira Kimura, COO, Dentsu Communications to create a world-class integrated communications agency in India.”
Ken Terasawa, Executive Vice Chairman, Dentsu India Group added here, “Arijit has strong expertise in driving organisational growth by leveraging the strength of teams combined with sharpening client deliveries.”
Ray’s career in advertising began with New Delhi-based Alfred Allan Advertising in the early 90s from where he moved to Triton Communications, New Delhi. He joined McCann Erickson, Delhi as Associate Account Director in 1999, where he led its Nescafe business. He moved on to Rediffusion Y&R, Delhi as Account Director in 2000, where he was Business Head on its Godfrey Philips portfolio, and later to Rediffusion Y&R, Kolkata as Branch Head in 2001, before rejoining the agency’s Delhi office in 2003 as General Manager on the Airtel national business. In early 2004, Ray joined O&M, Mumbai as Vice President and Head. He then moved to Saatchi & Saatchi in 2005 as Business Head, Mumbai Operations. In 2008, Arijit joined Mudra as Executive Vice President and Head Mudra West.
On joining Dentsu, Ray said, “Dentsu in India is in the midst of a serious expansion agenda led by Rohit's vision of building a top-notch integrated communication network. The group is well into the phase of building a quality talent- and client-base and this will only get more impetus in the endeavour to shape enduring client relationships, and conceive and execute cutting-edge communication mandates.”