Archana Vyas, planning director at Mindshare, Delhi, is moving to Reckitt Benckiser India as its media manager. At Mindshare she was looking after the media duties of cola major Pepsi.
Vyas, when contacted by exchange4media, was initially reluctant to speak. After some prodding she said, “It is a sheer professional move. I have been handling media duties of FMCG companies for the past seven years and was looking for a major role in an FMCG media division.”
Vyas replaces Amita Karwal, who has quit as media manager at Reckitt Benckiser. She will be responsible for media related duties of Reckitt Benckiser in India, Bangladesh and Sri Lanka.
Vyas has seven years of experience in media buying and planning. Prior to Mindshare, she has worked with OMS, Universal McCann and Lodestar.