Archana Vyas has put in her papers at India Media Exchange (IMX), where she has been Vice President, India-North and East. September 23 will be her last day with the agency. Senior industry sources told exchange4media that Vyas is joining Reckitt Benckiser as Head of Media and Corporate Communications.
This would be Vyas’ second stint with Reckitt Benckiser. She had earlier spent over four years with Reckitt Benckiser as Manager - Media and Corporate Communications, South Asia. She was part of the global media team at Reckitt Benckiser, and had handled media responsibilities for India, Indonesia, Sri Lanka, Bangadesh and Nepal.
Vyas has over 12 years’ experience in various agencies, including O&M, FCB Ulka, Mudra Communications, Universal McCann and Mindshare. She has had diverse category experience working on brands such as Pepsi, Nestle, Frito Lay, Seagrams, BBC Worldwide, Usha Shriram and Discovery Channel. This is apart from working on the extensive portfolio of Reckitt Benckiser brands – Dettol, Harpic, Mortein, Veet, Easy Off Bang, Vanish, Lizol and Cherry Blossom.