Top Story

e4m_logo.png

Home >> People Movement >> Article

Archana Vyas joining Reckitt Benckiser as Head of Media & Corporate Communications

18-September-2009
Font Size   16
Share
Archana Vyas joining Reckitt Benckiser as Head of Media & Corporate Communications

Archana Vyas has put in her papers at India Media Exchange (IMX), where she has been Vice President, India-North and East. September 23 will be her last day with the agency. Senior industry sources told exchange4media that Vyas is joining Reckitt Benckiser as Head of Media and Corporate Communications.

This would be Vyas’ second stint with Reckitt Benckiser. She had earlier spent over four years with Reckitt Benckiser as Manager - Media and Corporate Communications, South Asia. She was part of the global media team at Reckitt Benckiser, and had handled media responsibilities for India, Indonesia, Sri Lanka, Bangadesh and Nepal.

Vyas has over 12 years’ experience in various agencies, including O&M, FCB Ulka, Mudra Communications, Universal McCann and Mindshare. She has had diverse category experience working on brands such as Pepsi, Nestle, Frito Lay, Seagrams, BBC Worldwide, Usha Shriram and Discovery Channel. This is apart from working on the extensive portfolio of Reckitt Benckiser brands – Dettol, Harpic, Mortein, Veet, Easy Off Bang, Vanish, Lizol and Cherry Blossom.

Tags

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.