Archana Aggarwal has quit Procter & Gamble as Country Media Manager. She has Airtel as Media Head and took charge from December 9, 2013, confirmed industry sources to exchange4media. Aggarwal, who was with P&G for over eight years, leverages her diverse media experience at Airtel. Her media experience includes her role as Media Director at GroupM’s Mindshare, and Media Head at McCann Erickson.
Her recent initiatives for P&G include Style Factor, launched by Yahoo! India and MediaCom, which is positioned as a custom branded content and entertainment site for Procter & Gamble. The site aims to focus on content around celebrity news, information on fashion, skincare, hair care and make up for Indian women, and act as an engagement tool for P&G audience.
Aggarwal had started her career with McCann as a trainee planner.