NaiDunia Media has brought on board Anuttam Sen as General Manager (West) and National Product Manager. He will be based in Mumbai and spearhead media solutions for all TG based products of NaiDunia Media, apart from driving the advertising revenue for Western Region.
Commenting on Sen’s appointment, Arpan Chatterjee, Chief Sales & Marketing Officer, NaiDunia Media, said, “We are pleased to have Anuttam on board, who comes with very relevant experience in activation and brand management, coupled with understanding of the needs and aspirations of advertisers towards community targeting. Anuttam will further enrich our capabilities to provide innovative solutions and creating direct consumer connects for our advertisers.”
On his new assignment, Sen said, “I am really excited to be a part of NaiDunia team. In recent times, NaiDunia has emerged as one of the most vibrant and dynamic media brands in the entire country. It is growing at a pace which is much faster than the overall industry growth rate. I am very pragmatic about the entire Hindi-language media genre and the scope it has as an integrated marketing tool.”
Sen moves from ABP Pvt Ltd, where he headed the Bengali magazine ad-revenues and has 12 years of media marketing experience.