Top Story

e4m_logo.png

Home >> People Movement >> Article

Anuttam Sen joins NaiDunia Media as GM – West

12-July-2011
Font Size   16
Anuttam Sen joins NaiDunia Media as GM – West

NaiDunia Media has brought on board Anuttam Sen as General Manager (West) and National Product Manager. He will be based in Mumbai and spearhead media solutions for all TG based products of NaiDunia Media, apart from driving the advertising revenue for Western Region.

Commenting on Sen’s appointment, Arpan Chatterjee, Chief Sales & Marketing Officer, NaiDunia Media, said, “We are pleased to have Anuttam on board, who comes with very relevant experience in activation and brand management, coupled with understanding of the needs and aspirations of advertisers towards community targeting. Anuttam will further enrich our capabilities to provide innovative solutions and creating direct consumer connects for our advertisers.”

On his new assignment, Sen said, “I am really excited to be a part of NaiDunia team. In recent times, NaiDunia has emerged as one of the most vibrant and dynamic media brands in the entire country. It is growing at a pace which is much faster than the overall industry growth rate. I am very pragmatic about the entire Hindi-language media genre and the scope it has as an integrated marketing tool.”

Sen moves from ABP Pvt Ltd, where he headed the Bengali magazine ad-revenues and has 12 years of media marketing experience.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video