Anurag Gupta has joined Deal Group Media (DGM) India as Managing Director. In his previous assignment, Gupta was Executive VP and Director at Connecturf. DGM India has also appointed L D Sharma, former Associate VP, Search and International Business at Mediaturf. He has joined as Director-Search and Affiliate.
DGM India is a performance-based marketing company specialising in search engine marketing, affiliate marketing and online advertising. It is part of DGM of UK which also operates in South Africa, Spain and Australia. DGM India is based in Gurgaon.
Prior to joining Connecturf, Gupta had a four-year stint with Indiatimes.com. He was instrumental in successfully building and scaling up the ‘subscriptions’ business of Indiatimes.com from scratch to more than 70,000 paid users across more than a dozen products and offerings.
Gupta, an MBA from IIM Ahmedabad, has 17 years’ experience across diverse industries such as FMCG, office automation, stock broking, space selling and Internet. He has handled a wide spectrum of functions – sales, business development, marketing communication, operations management, logistics and sales administration.
Sharma has previously worked at ESIL (UK), where he was heading affiliate marketing activities for more than 10 comparison-shopping sites, and also Indiatimes.com in its e-commerce division.