Anuradha Aggarwal, Senior Vice President - Brand Communications Insights and Online, Vodafone India is joining Cadbury India as Category Director. She will be reporting to Manu Anand, President, India & South Asia at Mondelez International, confirm industry insiders.
At Vodafone, Aggarwal had recently moved to a new role within the company in November, wherein she was to head the Mumbai circle and take on more of a business role, which included sales as well marketing functions.
She has played a crucial role in the brand identity and marketing activities of Vodafone. Her role involved overseeing sales, marketing innovation and activation and general management. Her vast experience in sales and marketing has been instrumental in developing and activating both, product and service brands in India and South Asia.
Aggarwal has spearheaded some successful and award winning campaigns such as The Blackberry boys, Vodafone Delights, Vodafone ‘Made for you’ offers and the Super ZooZoo for the launch of Vodafone 3G.
She has also been part of IMPACT Top 50 Women lists for 2012 and 2013.