Anuraag A Fulay has put in his papers at BBH India. He now joins Pritish Nandy Communications (PNC) as VP, Marketing & Business Development. Fulay will be based out of Mumbai. He brings with him over 13 years’ experience in advertising, event management, exhibitions and road shows.
Fulay has confirmed his movement. On joining PNC, he said, “I had always wanted to venture into innovative mediums of advertising. Films as a medium have a very high potential. Hence, when I got an opportunity to work with a Superbrand for the same, I grabbed it.”
At BBH India, Fulay’s role was that of an Executive Producer, where he was working closely with Paul Ward (then Director of Group Operations at BBH).
Prior to BBH India, Fulay was with Concept Advertising Dubai as Head of Client Servicing. During the period between February 2002 and August 2007, Fulay had started an event management and advertising agency called Serendipity Events and Advertising Inc. There he had worked on BTL activities for Mahindra & Mahindra, HPCL, Mico Bosch, Same Deutz Fahr, and Stauff India Ltd, among others.
Fulay has also worked with Percept India Ltd (now PerceptH) as Group Head, where he worked on clients like Hero Honda Motors Ltd and Cummins India Ltd. He had also had stints with Raviraj Publicity Pvt Ltd and Interads Advertising.