Bartle Bogle Hegarty (BBH) has appointed Anuraag A Fulay as Executive Producer. Fulay will be based out of Mumbai and will report to Paul Ward, Director of Group Operations at BBH. Fulay moves from Concept Advertising, Dubai, where he was working as Head of Client Servicing.
On his new role, Fulay said, “I would explain my role as interlink between the client and creative side of the business. I will be responsible for the final work that goes out from the agency.”
On his decision to return to India, he said, “There are two reasons for my return. Firstly, it is a great opportunity to work with a global agency as BBH. Secondly, I felt this was now the right time to return home.”
Fulay has over 13 years’ experience in advertising, event management, exhibitions and road shows. During the period February 2002 to August 2007, Fulay started off with an event management and advertising agency called Serendipity Events and Advertising Inc. There he was handling BTL activities for clients like Mahindra & Mahindra, HPCL, Mico Bosch, Same Deutz Fahr, and Stauff India Ltd, among others.
Fulay has also worked with Percept India Ltd (now PerceptH) as Group Head, where he worked on clients like Hero Honda Motors Ltd and Cummins India Ltd. He also has had stints with Raviraj Publicity Pvt Ltd and Interads Advertising.