After a 17-year stint with JWT, Anuja Chauhan has bid adieu to the agency as Executive Creative Director. Also to quit the agency is Elvis Sequiera, who was with JWT for three years. He was Vice-President.
Chauhan had joined JWT in February 1993 and has been instrumental in shaping up and executing projects like Pepsi, Frito Lays, Nokia and Nestle. She has also been responsible for many memorable catch phrases such as ‘Dil Maange More’, ‘Mera Number kab Aayega’,’Nothing official about it’ and ‘Oye bubbly’.
Her book, ‘The Zoya Factor’, has won the Cosmopolitan Magazine’s Fun Fearless Female Award for literature as well as the India Today Woman Award for Woman as Storyteller. She is reportedly currently working on a book tentatively titled ‘The Battle for Bittor’, set in the world of Indian politics, expected to be released later this year. The industry veteran is also said to be heading for filmmaking.
Sequeira has over 19 years’ experience in the advertising industry. He had left Percept to join JWT in 2007. Prior to Percept, he was with Lowe Lintas Mumbai, where he was heading the Bajaj business. He has some great campaigns to his name. Among them are Hamara Bajaj (new), ICICI-Prudential Life Insurance (‘Retirement from work, not life’), Jet Airways (image relaunch with the yellow rose campaign), and Royal Challenge (golf in airplane), among others.