Anitha Krishnan will be joining JWT Mumbai as Executive Business Director, effective January 13, 2014. Prior to joining JWT, Krishnan was leading Contract’s Bangalore office.
In her new role, Krishnan will be handling Godrej Corporate, Godrej Appliances, Godrej Security, J& J, Monsanto, LIC, UTI and other businesses.
While at Contract, she was spearheading relationships with clients that included Louis Philippe, Platinum, HSBC Premier, Shoppers Stop, Royale from Asian Paints and young brands such as Vladivar, White Mischief and Jockey.
On her new role, Krishnan said, “JWT is a much larger playing field and I am looking forward to the challenges and opportunities that come with that kind of scale. What makes this move exciting is the diversity that JWT offers, be it the kind of brands, the people, platforms and the opportunity to present a truly integrated business solution.”
Having spent close to a decade with Contract Advertising in Mumbai and Bangalore, Krishnan brings with her a wealth of experience of having handled brands across categories from FMCG to retail and financial services. She has an overall work experience of 16 years.