After spending just over three months at Bennett, Coleman & Company (BCCL), where she was leading customer strategy, Anita Nayyar is now heading back to her former agency Havas. Her last day of work is August 9, 2012.
It is understood that she returns to Havas in her previous role of Havas India and South CEO, a position that had not been replaced yet after her exit.
In a prepared statement, Vishnu Mohan, CEO, Havas Media Asia Pacific said, “We are delighted that Anita has decided to return to the agency. While I met many potential candidates over the last months, when the choice did open up I had no doubt in my mind that she would be the right person to helm the India and South Asia operations. Her network knowledge, prior track record, industry experience and seniority - made it all relatively easy for me to decide who to place my trust in.”
Nayyar added, “While the assignment at BCCL was interesting, I missed the fast-paced work environment of a media agency. Guess my heart lies on this side and there could not have been a better assignment than the one I left behind at Havas. I look forward to continuing work with my fantastic team at Havas Media.”
Nayyar has more than 28 years of experience in the media industry and was voted by IMPACT, an exchange4media Group publication, as one of the top 50 most influential women in media, marketing and advertising in India, earlier this year. She has worked in agencies such as Saatchi & Saatchi, Ogilvy & Mather, Initiative Media, MediaCom and Starcom Worldwide.
She joined Havas Media in 2007 as the CEO of MPG and was later promoted as the CEO of Havas Media for South Asia and India. Under her leadership, the agency’s business grew exponentially. She has also been responsible for successfully launching specialist brands in India and Havas Media’s stable of brands in India currently include MPG , Havas Digital, Havas Sports & Entertainment, MPG Active and Mobext.