Anita Devraj Mookerjee moves to Interactions as Media Director, Buying
Anita Devraj Mookerjee has joined Interactions, Bangalore, as Media Director-Buying, and will now be responsible for the Southern region. Her previous assignment was at Sony TV, where she was handling sales at their Bangalore office. She joined Interactions a week ago. Prior to joining Sony, she was with Lodestar Media, Bangalore.
Commenting on the move back to the media agency business, Mookerjee said, “I thought the move to Sony would give me a complete picture, and give an indication of how things happen on the other side. It did to a certain extent help broaden my learning. I guess I am so seeped into the agency business that I had to return.”
At Interactions, she will be responsible for all South clients, which includes ITC Foods. Starting off with Ogilvy and GroupM in Mumbai, Mookerjee moved to TME, Mumbai, where she spent one and a half years. A brief sabbatical later, she moved to Bangalore to join Lodestar.
Our typical marketing budget is usually 10 per cent of the topline spend