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Anisha Motwani joins Max New York Life Insurance as Senior VP-Marketing

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Anisha Motwani joins Max New York Life Insurance as Senior VP-Marketing

Anisha Motwani, who recently quit General Motors as Director-Marketing, will be joining Max New York Life Insurance as Senior Vice President-Marketing, with effect from December 3, 2007. Apart from marketing, she will be handling product management, corporate affairs and strategic projects. Motwani will report to Anil Mehra, CEO-Strategic Projects; and Debashish Sarkar, Director-Marketing, Product Management and Corporate affairs. Motwani’s last stint was with General Motors as Director-Marketing.

Motwani said, “The reason I decided to join Max New York Life Insurance was because I think insurance is a sunrise industry, and I see immense strategic growth for myself and the industry.”

Motwani had joined General Motors in December 2005, prior to which she was Branch Head at Euro RSCG Delhi for more than a year. During her almost three-year-long stint at GM, Motwani has overseen the entire marketing and communication functions at GM, including that for some high profile launches from the American automaker in the Indian market.

She has 19 years of brand building experience, both as an advertising and marketing professional, and has worked with top agencies such as Mudra, McCann, Leo Burnett and Euro RSCG.

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