Top Story

e4m_logo.png

Home >> People Movement >> Article

Anisha Banerji appointed National Sales Head for BIG Street

31-December-2007
Font Size   16
Share
Anisha Banerji appointed National Sales Head for BIG Street

BIG Street, the OOH division from Big FM, has announced the appointment of Anisha Banerji as their National Sales Head. Prior to this, she was Director, Planning and Strategy, at Big FM, handling several projects in the digital space and film promotions. Banerji has been with the radio station since 2006, when she had joined as Sales Head – Maharashtra.

In her new role as National Sales Head, Banerji will overlook the revenue generation function for BIG Street and will be responsible for the profits at the national level.

She began her career with Montage Advertising as a Client Servicing Manager and was also involved in setting up operations for IMG/TWI’s research arm, Comperio, as Media Head, South East Asia. She also had a stint with MTV, wherein her main function involved furthering MTV’s core sales philosophy of innovating and integrating the customer brands. Banerji has over 11 years’ experience in sales, start-ups and business development.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group