BIG Street, the OOH division from Big FM, has announced the appointment of Anisha Banerji as their National Sales Head. Prior to this, she was Director, Planning and Strategy, at Big FM, handling several projects in the digital space and film promotions. Banerji has been with the radio station since 2006, when she had joined as Sales Head – Maharashtra.
In her new role as National Sales Head, Banerji will overlook the revenue generation function for BIG Street and will be responsible for the profits at the national level.
She began her career with Montage Advertising as a Client Servicing Manager and was also involved in setting up operations for IMG/TWI’s research arm, Comperio, as Media Head, South East Asia. She also had a stint with MTV, wherein her main function involved furthering MTV’s core sales philosophy of innovating and integrating the customer brands. Banerji has over 11 years’ experience in sales, start-ups and business development.