BAG group has appointed Anish Khanna as Director and Business Head of International School of Media and Entertainment Studies (ISOMES). He will also have additional responsibility of looking after marketing initiatives for new media as well as animation. This apart, Khanna will also be taking care of BAG Films and Media’s new ventures in the field of education.
Commenting on Khanna’s appointment, Anurradha Prasad, Managing Director, BAG Films and Media Ltd, said, “With such vast and rich experience, I am sure Anish would be a great asset not only to ISOMES but also to the BAG Group as a whole.”
Khanna said, “I personally believe that education is a critical growth driver for our economy and I always wanted to be a part of this sector. Thus, the opportunity at ISOMES was a wish come true. We have tremendous support from the promoters, a very committed faculty, great infrastructure and academic tie-ups with FTII Pune and the Missouri School of Journalism to provide one of the best learning environments. Our goal as a team is to make ISOMES one of the most respected brands in the media education space in India.”
Khanna has nine years’ experience. He began his career with Amar Ujala and Dainik Bhaskar. At Dainik Bhaskar, Khanna was a business analyst and was responsible for tracking various categories of advertisements and provide comparative data analysis to the top management for immediate action.
In May 1999, he joined Matrix Cellular Services in the International Division. Later he went on to head the international and domestic sales team. He initiated with small team and gradually built Matrix as the service provider of choice for international telecom service.