Close on the heels of D Rajappa’s appointment as President of Everest Brand Solutions, its COO, Aniruddha Banerjee, has decided to move on. However, his next destination is not known yet. Senior sources close to the development have confirmed the news and said that he was expected to join the advertising domain.
Banerjee was with Everest Brand Solutions for two years. He has also worked for six years at Leo Burnett out of which for two years he was the Executive Director. He has also worked in Bates for eight years.
When contacted, Banerjee declined to comment on his movement or the new assignment.
It may be recalled that Rajappa was appointed as President, Everest Brand Solutions on September 29, 200, to succeed Mahesh Chauhan, who recently took over as President of Rediffusion DY&R. Incidentally, Rajappa had been heading the Sri Lanka operations of Rediffusion DY&R since 2003.
In the meanwhile, B. Sridhar, General Manager, Everest Brand Solutions, who is based in Mumbai, will be managing the Mumbai operations of the agency. Sridhar has been successfully leading teams to deliver the most effective marketing communication ideas and solutions across the brands being handled by the agency. Sridhar will report to Rajappa.
D Rajappa replaces Mahesh Chauhan as Everest Brand Solutions President