Anindya Banerjee has joined Law & Kenneth as Executive Creative Director of its Delhi branch, with additional responsibility of Kolkata office. His last stint was as Senior Creative Director with Publicis India for two and a half years.
Banerjee brings with him more that 15 years of experience across agencies on brands such as Maggi, Hewlett Packard, IBM, Vodafone, Coca-Cola (Limca), Dabur Vatika, GSK (Crocin, Crocin Pain Relief, Eno), Allen Solly, LG Phones, Perfetti and Maruti. He was the architect of Maggi’s ‘Me and Meri Maggi’ campaign.
On Banerjee’s appointment, Anil Nair, CEO & Managing Partner, Law & Kenneth, said, “We are glad to have Anindya in our team. Our Delhi office is poised for greater achievements, and in Anindya we have found a leader who will help us reach our destination faster and in style.”
Banerjee said, “This has been the year of independent agencies. Agencies like Happiness, Anomaly and Crispin Porter and Bogusky have rocked the world. I wanted to explore and learn from the world of independent agencies because they are the future. They are nimble and more often than not, fearless, because they don’t carry the baggage of the network with them.”
He had begun his career in 1995 as a management trainee with Contract. A year later, he assumed the role of a copywriter in the agency and in1997, he was designated the role of senior copywriter. In 2000, he stepped out to join O&M as Creative Consultant. At O&M, his key clients included Allen Solly, Louis Philippe, Weekender Clothing (fashion apparel), 3M, IBM, Deccan Herald, Titan Watches, Indiamarkets.com, HLL (Bru coffee), Deepam Sarees and Jewels de Paragon (fashion jewellery).
In 2005, he relocated to the Delhi branch of the agency as Associate Creative Director. In 2006, he left the agency to return to Contract as Creative Director, Delhi. This time, he was part of the team that created the campaign for Domino’s Cheese Burst Pizza with actor Arshad Warsi. He was instrumental in the recent refurbishment of Dabur Vatika at Contract. He also handled projects such as the launch of British High Commission’s initiatives in India and the launch of GNIIT 2009.
Banerjee has won several awards and accolades for his work. Most recently, at GoaFest 2010, he won one Silver and five Bronze metals for his work on the ‘Me and Meri Maggi’ campaign. In 2009, he had bagged one Silver at GoaFest. In 2008, he won a Bronze metal at Cannes Lions. Earlier, at the APAC AdFest 2005 held in Bangkok, he had won two Bronzes – one each in the Outdoor and Direct Mailer categories. He has also bagged a Gold at the Emvies 2005 for the same campaign in the B2B Communication category and was a finalist in the Echo Awards.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking