After a stint of over three years, Anil Vohra, Media Director (Buying) MediaCom, has decided to call it a day at the agency. Industry sources inform that he is on his way to assume responsibilities of General Manager at MOMS.
Vohra’s responsibilities at MediaCom – the media arm of Grey WorldWide, comprise of media buying in all mediums inclusive of broadcast, outdoor and others. MOMS (Madison Outdoor Media Services) – a part of the Madison group is a prominent player in outdoor services. It is a full-fledged outdoor agency, providing solutions to all out-of-home communication requirements. MOMS operates across the country and has recently established its presence in the Middle East markets by opening a branch in Dubai.
According to sources, Vohra is likely to join MOMS by the end of the month.