Zeta Interactive, a full-service interactive marketing agency, has named Anil Unnikrishnan as the company’s new President for its India operations. Unnikrishnan would replace Pradeep Vegunta, who had announced his retirement earlier this week. Vegunta had been with Zeta Interactive since 2001 (then Zustek), and had been serving as the India office President since February 2008.
Unnikrishnan, who had been with Zeta Interactive since 2004, had formerly led the company’s Full Services team. His specialty has been development of new products and email deployment along with new client transitions into the Full Service environment.
In his new role, Unnikrishnan would be responsible for further expansion of a vital outpost of Zeta Interactive and driving the integrated technology solutions that have become a hallmark of the company.
Al DiGuido, CEO, Zeta Interactive, said, “Pradeep has been a valued leader for Zeta Interactive and has played a significant role in building our company into a leading full-service digital marketing agency. Anil will bring a fresh approach and leadership to the Indian operations at a time when we continue to see this team as integrally important to our current and future operations. His vision, work ethic and passion for taking Zeta Interactive India to the next level will bring added value to the company as we expand our operations.”
Unnikrishnan will join a team of 11 recently named senior management leaders and will report directly to DiGuido.
This announcement follows steady progress within Zeta Interactive since its launch. Over the past five months, the company has grown its client roster to more than 200 customers, and recently announced the signings of Fortune 1000 companies such as Foxwoods Resort Casino, The Weather Channel and Century 21. The company has also opened its corporate headquarters in Manhattan, and increased its staff to over 300 employees. Zeta Interactive will also be opening new offices in India in the coming months to support the growth of the company’s international presence.