Anil Kakar has put in his papers as Executive Creative Director at IBD India. Kakar has confirmed his move from IBD India, but did not divulge any details on his plans ahead. He has a career span of 17 years in the advertising industry.
In 2005, following Ajay Chandwani’s footsteps who had quit SSC&B, Kakar joined PerceptH as Creative Director. He was soon elevated to Executive Creative Director and given the role of Mumbai Head, where he spearheaded the team to win over 40 local and international awards in just two years. Kakar had played a vital role in leading the creative team on the Canon pitch and ended up winning the business. At PerceptH, he had worked on brands such as FedEx, Siyaram’s, J. Hampstead, Times Ascent, Economic Times, and Firangi, among others.
In 2008, he moved within the Percept Group to IBD as Executive Creative Director, where he played a key role in working on the brand image of Panasonic. His recent works on Panasonic include campaigns featuring Ranbir Kapoor, starting from the ‘Neighbour’ commercial to ‘Bollywood Dreams’ to the one currently on air, titled ‘One moment’, which features Kapoor along with Virender Sehwag and Baichung Bhutia and highlights the importance of a single moment in time.
Kakar had also worked on The Times of India campaign that went on to become the first Indian campaign to win Campaign of the Year award at the Asia Pacific Adfest. The campaign also picked up the same award at the Abby Awards. His work for Vladivar Vodka and Georgia Gullini clothing was showcased in the international Archive magazine.
At SSC&B, Kakar had contributed creative work that helped the agency win the ‘Most improved agency of the year’ title, moving up from Rank 52 to Rank 18 in less than a year within the Lowe network. He has also been a member of the jury at the New York Festivals, GoaFest and the Outdoor Advertising Awards.