Top Story

e4m_logo.png

Home >> People Movement >> Article

Anil George appointed COO, Manorama News, launch date to crystallise next week

07-July-2006
Font Size   16
Share
Anil George appointed COO, Manorama News, launch date to crystallise next week

MMTV, the television division of Malayala Manorama, is all set to launch its news channel Manorama News. Sources familiar with the situation divulged that the channel was in the process of trials on both technical and editorial details and would fix a launch date as soon as there was “perfection” on these counts. The long search for a channel head has ended with Anil George coming on board as Chief Operating Officer (COO).

Though a local paper had carried a speculative date of July 12, 2006 as the launch date for the new channel, Manorama sources said that a confirmation on the date was pending due to the trials. The launch can be in the second or third week of this month, and there would be more clarity on that count by next week.

TBWA\India has developed the ad campaign for the channel, which would be released a few days prior to the launch of the channel. Sources added, “At present, the channel is completely ready to launch. However, the trials have to be completed perfectly and so a launch date hasn’t been confirmed yet.”

The various departments of the channel are in place. News Director Johny Lukrose would be heading the editorial of the channel. The Malayala Manorama team brings support on other counts like marketing and sales of the channel.

It shouldn’t be long before Manorama News competes on the television space as well. Sources also said that even though things were still on the drawing board, the next that could be expected from MMTV would be a general entertainment channel.

Prior to Manorama News, George has worked with agencies like Maxus and MPG in addition to a stint with the United Breweries Group. At the time of filing the story, Manorama officials refused to offer any comments.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean