Anil Dua, Senior Vice President - Sales, Marketing & Customer Care, Hero MotoCorp has put in his papers. It is learnt that he wants to pursue opportunities outside the company.
At Hero MotoCorp, Dua has been responsible for entire gamut of sales, marketing, advertising, dealer development and after-sales operations in India. Under his leadership, the company refreshed and built the largest range of two wheelers in India, including new successful brands of CD Dlx, Glamour, CBZ Xtreme, Hunk, Pleasure and Karizma ZMR.
Prior to joining Hero MotoCorp, Dua has worked in multinational giants such as Unilever and Gillette. He started his career as a management trainee with Hindustan Unilever (HUL) and worked in various capacities across businesses. He was associated with launch of staple foods business of Hindustan Unilever and the brand Annapurna. After one and a half decade with HUL, he moved to Gillette as Director, Strategy for India & South Asia.
Dua is an active participant at different forums such as CII, SIAM, FADA and FICCI. He is also the Chairman of Retail Council of Society of Indian Automobile Manufacturers. He is credited for bringing a revolution in automobile advertising in India for which he has received several awards including – Pitch India’s Top Marketers Award - 2009 and The CMO Council Best CMO of the Year (Automobile Two-wheeler category) by the World Brand Congress - CMO Council.
Meanwhile, the national marketing and sales functions will continue to be headed by Sanjeev Shukla and A Srinivasu, respectively, while the national dealer development and after-sales service functions will remain with Ajay Dikshit and Rajesh Mukhija, respectively.
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