With Rajeev Rakshit deciding to take a sabbatical and ending his term as agency head of Everest Delhi this month, Anant Pal Singh from Everest Mumbai moves in to replace him. Everest, President, Mahesh Chauhan, has said that Delhi would be an area of focus in 2006. Subsequently, the agency has also added people in its client servicing function.
Singh, better known as Gaps, has been the Client Servicing Director for the agency before being zeroed in to replace Rakshit. He was moved to Delhi on March 15, 2006 and the last month was spent in the handover process. He takes charge of the Delhi operations full fledged on May 1, 2006.
On the decision to choose Singh, Chauhan said, “I have worked with him for six years now and he is amongst the best in the industry. There are clients in Mumbai who were not so happy with the move, but that shows the kind of quality that he brings to the table.”
Replacing Singh in the Client Servicing function are Monojit Ray and Mahesh Ramana Kumar. Ray comes in from Rediffusion DY&R Bangalore and Kumar from JWT Bangalore. Both come in as Client Servicing Directors.
Speaking further on the Delhi market, Chauhan said, “Delhi is a clear focus area at present. Everest has done very well in Mumbai and the teams here have settled well, growing at a very fast pace. The same is the case with Delhi as well, but Delhi as a market is much more dynamic and we see many more opportunities waiting in that market.”
With Arnab Chatterjee and Kapil Dhawan – who were brought in when Prateek Bhardwaj from Mumbai joined the recently appointed Everest National Creative Director Cajetan Vaz in Mumbai – settling in the creative function, Chauhan is confident of Everest’s way forward in Delhi. “The transition of leadership has been smooth and the top management will be spending significant amount of time in the Delhi market,” added Chauhan.
While the larger plan of action is clear, Singh informed that the Delhi plan of action was still firming up. Echoing Chauhan’s point of view on the market, he said, “Delhi has many opportunities for us to be able to both do some great advertising work and also some great business. You can see in the Abbys this year, the kind of good work that has come from the Delhi office and with Arnab and Kapil settling, we should be able to see an increase on that count.”
Singh also informed that the agency was in the process of appointing more people in the Delhi operations. Chauhan is excited with what Delhi has to offer to add to the pace of growth that Everest has seen in the past year and believes that the structural rejig that has happened will play a key role in scaling greater heights.