In a market where outbound flight of talent abounds, Rediffusion DYR Kolkata has some good news. The agency has appointed Anandaroop Ghosh, better known as Andy, as Head of its Creative Department. Ghosh assumes his new role on June 1, 2007 and would be working with the Rediffusion DYR Kolkata EVP Amitava Sinha.
Prior to this, he was with McCann Erickson, Bangalore. Ghosh has spent a large part of his ten working years in Delhi, apart from a couple of years in Kathmandu heading the JWT set-up in Nepal. He began his career with Amirati Puris Lintas in Delhi and then moved to JWT Delhi from where he went to McCann Delhi.
In the course of the last ten years, Ghosh has worked on clients like Gillette, Perfetti, Britannia, Coke, Pepsi, Nestle, ITC Foods, Bacardi, General Motors, Goodyear, Mastercard and Unilever Nepal.
Commenting on the new addition, Sinha said, “Rediffusion DYR in Kolkata has grown significantly in the last three years and has won major pitches in very competitive situations. Today, we have an interesting mix of national clients like Eveready, Tata Steel, Spencer’s, Dey’s Medical, Peerless and Emami, and local advertisers like Bengal Shrachi, Airtel East and Metro Dairy. This makes us one of the top two agencies in Kolkata. We believe Anandaroop’s joining will add an edge to our creative product giving further impetus to our growth in Kolkata.”
Ghosh added, “Rediffusion Kolkata offers me the best of both worlds. Not only does it have a rich portfolio of national and local accounts but also a very talented young team. Quality of people is a big factor, and Kolkata has continued to remain a rich source of talent and expertise for the industry. I intend to make Rediffusion DYR Kolkata an exciting destination for creatives in the city.”
A Masters Degree holder from the Centre for Economic Studies and Planning, JNU, New Delhi, Ghosh has strong Kolkata roots, which stands out when he talks of some of his motivations to return to the city where he was born, and had his early education. He said, “I look forward to the bookstores on College Street, the Chinese breakfast on Central Avenue, the all-night queues for film festival tickets, the quizzes at Dalhousie Institute, Olypub, the rock bands at Someplace Else, and shopping for plum cakes in New Market during Christmas.”