Top Story


Home >> People Movement >> Article

Amrita Chugh joins RK Swamy BBDO Bangalore as Senior Partner

Font Size   16
Amrita Chugh joins RK Swamy BBDO Bangalore as Senior Partner

RK Swamy BBDO Bangalore has appointed Amrita Chugh as Senior Partner. She takes over from Arun Kumar, who will now focus full time on HR Direction, the agency’s specialist division handling HR related communications in India and other world wide markets. She was last pursuing her other passion – a real estate project in Goa.

Commenting on Chugh’s appointment, VV Vijay Gopal, President South, RK Swamy BBDO, said, “Amrita is a consummate professional with a great variety of international and local experience. She has a proven track record in successfully managing diverse business environments and we are delighted to have her on board as we raise the bar significantly on our presence and participation in the Bangalore market.”

Chugh said, “I am delighted to be a part of RK Swamy BBDO’s plan in establishing a much stronger presence in the Bangalore market. I look forward to proactively participating in its future growth and success.”

Chugh, who has 20 years’ experience in the advertising and communications business in the US and India, began her career in the mid-eighties with DDB Needham Chicago, USA, and gained valuable experience on a host of blue chip clients like General Mills, P&G, Kraft Food, and Anhauser Busch. She was a key player in the DDB team that launched the highly successful Discover Card and utilised that experience in her next move to Citibank, where she managed, and eventually headed, global communications for the International division of Diners Club.

After a six-year stint with Citibank, she moved to India for four years and headed MAA Bozell in Chennai. Key clients included E.I. DuPont, TTK-LIG, Sara Lee/TTK and Caltex Spic. On her return to the US, she rejoined DDB Needham and then added a new dimension to her career as GM of global expansions for People PC Inc. In this capacity, she managed a team of regional project managers, planned growth strategies and implemented development of start-up operations outside the US.

In 2003, Chugh returned to India and set up home in Bangalore. She joined Bates Enterprise in 2004 as Vice-President and General Manager of its Bangalore operations. Key clients included Titan (Xylys), Titan Retail, Taj Hotels (Bangalore), Weekender brand and retail.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...