Top Story

e4m_logo.png

Home >> People Movement >> Article

Amit Varma joins aMap as CEO

22-February-2008
Font Size   16
Share
Amit Varma joins aMap as CEO

Amit Varma has been roped in as CEO of Audience Measurement & Analytics Ltd (aMap). Raviratan Arora, Founder & Managing Director, aMAP has confirmed his appointment. Varma moves from Reliance Industries Ltd, where he was Country Lead-US, International Business.

Amit Varma has joined Audience Measurement & Analytics Limited (aMap) as Chief Executive Officer. Raviratan Arora, Founder & Managing Director, Audience Measurement & Analytics Limited has confirmed this development. Varma, who has worked for over 13 years with Hindustan Uniliver, is joining aMap from Reliance Industries Limited, where he was working as Country Lead-US, International Business.

Commenting on Varma’s appointment, Arora said, “I am pleased to announce Amit Varma’s appointment at aMap as Chief Executive Officer. I am sure that with his rich experience, he would be able to add great value to the organisation.”

Varma completed his B.Tech degree from IIT Delhi in 1983, and after that in 1989, he did his MBA from IIM, Ahmedabad. Post his MBA, Varma spent over 13 years with Hindustan Lever Ltd (now renamed Hindustan Unilever), where he rose to become Group Manager, Corporate Planning & Research.

At HLL, Varma was part of the company’s Corporate Strategy Group, which is responsible for providing to the Board and profit center heads a rigorous, quantifiable strategic perspective in relation to markets, competitors and emerging opportunities.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...