Amit Kumar has rejoined Star TV, where he will be overlooking sales for News24 and E24, confirm industry sources. This is his second stint with Star; he was earlier with organisation for over 10 years, where he handled brands such as Channel [v], Star Movies, Star World, Star News, National Geographic Channel, Star Sports and Star Vijay.
In his earlier assignment, Kumar was with B.A.G. Network for two years as COO and was responsible for the turnaround of revenues at B.A.G. Network. He ended his stint with the organisation in September last year.
Prior to B.A.G. Network, Kumar was with India TV as President - Business Development, wherein he was responsible for overall revenue, sales strategy and business development.
Kumar is a trained commercial pilot-turned-media professional. He has over
22 years of experience in the media industry encompassing television, print, radio and digital, having worked on multiple brands across genres.