MTV Networks International has induced a key change in it top management. Amit Jain, hitherto Managing Director for MTV Networks India, and EVP for South Asia, has been elevated to EVP and MD, MTV Networks-India, China and South East Asia. The change takes place with immediate effect. Jain continues to report to Bob Bakish, President, MTV Networks International (MTVNI).
Bakish commented, “Amit’s leadership, vision and success in setting up our new joint venture in India made it clear that he was ready to expand his role and step up to drive growth across key Asian businesses. His ability to make things happen suits the challenges we face, and I’m confident he will enable us to further our development and growth in Asia.”
Jain will take on this newly created role to lead the growth of and manage operations for MTVNI’s digital and linear programming services in these territories. Jain will relocate to Singapore from Mumbai, where he has been leading the company’s India operations. The company also announced that Jain would also serve on the soon-to-be-formed Viacom 18 board.
On his function of serving the Viacom 18 board, Jain said, “On a board level, my key responsibilities will be about corporate development, business strategy, value addition to the CEO and his team over there. It wouldn’t be a day-to-day operating job. So that will be more of a sporadic involvement. My operating focus will be for South East Asia and China.”
Jain joined MTV Networks in January 2006. Prior to that he was with Coca-Cola India. At MTV, Jain is credited with bringing in Viacom Brand Solutions to the Indian operations, changing the brand architecture for MTV products like Nick and VH1, and being instrumental in the formation of the Viacom-18 entity.
On his future vision, Jain believes that it is very early to speak about Asia. He quipped, “If I had a crystal ball, I’d loved to visualise it. It is just day one and I have just began to meet the new team. However, having said that, the MTV international management has built a very strong strategy for the future and is in the process of growing up, and my job will be of executing into that vision.”
MTV Networks India forayed into other initiatives with deals like that with Adlabs in the movie domain and many others, under Jain’s supervision.