Amee Sanghvi, former Vice President & Creative Head at INX Network, has joined Orbit Corp as Head - Branding and Communications for the entire group. She is reporting to Pujit Aggarwal, Managing Director & CEO, Orbit Corp Pvt Ltd.
Sanghvi brings with her 15 years of experience in advertising, design, media, marketing and communications. At Orbit, she will be responsible for handling advertising-related activities across BTL, PR, new age, marketing, and also playing a key role in awards.
On joining Orbit, Sanghvi explained, “I chose to join the client as it involved a larger and a challenging role. Our management’s vision is to take Orbit Corp to a different level in the times where real estate has been booming in the current times and thus, things have to change in the current times.”
At INX Network, Sanghvi’s role involved ideating, strategising, creating and executing all/ any advertising, marketing and strategy across the Network, which comprised all shows across 9X, 9XM, NewsX, INX Corporate, INX ad-value, INX Media in India and INX International in the UK and the UAE. She was responsible for creating a complete 360 degree brand solution.
She began her career at Leo Burnett and then moved on to work at agencies such as Ogilvy & Mather, Rediffusion Y&R, FCB Ulka and DDB Mudra, having created successful campaigns for many well-known brands such as Coca-Cola, Unilever, Procter & Gamble, Johnson & Johnson, Neutrogena, Hennessy, Walt Disney, Bajaj, Airtel, Tata, Taj Group of Hotels, Lakme, Ponds, Amul and INX Network (9X, NewsX and 9XM).
In addition, she has also been responsible in creating the corporate identity designs for Airtel, Zee Networks, INX Network, Limca and Life Insurance Corporation of India.
According to Sanghvi, “Real creativity is all about generating relevant insights, breaking barriers and changing human behaviour. It is to effectively crack a problem and give a solution that builds value for the client.”