Audience Measurement and Analytics (aMap), India’s overnight TV audience measurement system, has announced the expansion of its top management team. Joseph Eapen has been appointed as Director-Research, and Ravi Katoch has been brought in as National Head-Client Engagement, while Vitthal Sonavane is the new Head-Technology.
The company in a release stated that these new appointments were aimed at building capabilities that would help deliver leading edge services to the media business in the country and abroad. The new management team brings in-depth domestic and international experience in audience research, brand management and technology.
Commenting on the appointments, Amit Varma, CEO, aMap, said, “The new management team will redouble aMap’s efforts to provide an innovative range of value-added services to the advertisers, broadcasters, media planners and buyers.”
Joseph Eapen has extensive experience in television audience measurement operations and has managed the first such operation (AGB Gulf) in the Gulf for eight years in the 90s. He was also instrumental in the launch of TGI (a network of single-source syndicated consumer surveys) in the Gulf.
With over 13 years of experience in FMCG companies, Ravi Katoch was with Henkel India, where he rose to become National Sales Manager of Schwarzkopf Professional (the Hair Care Division), prior to joining aMap. He was also responsible for setting up the entire distribution system for Tata Tea in Central India.
Prior to joining aMap, Vitthal Sonavane had worked with ITNation for eight years, where he had built the entire technology team. During his tenure, ITNation also put up India’s first B2B marketplace for the Indian IT industry, which enabled it to become a leading IT media house in India.