Madison Media has appointed Amandeep Khurana as COO of Madison Media Plus. He will be based in New Delhi and will lead the Bharti AOR.
Commenting on Khurana’s appointment, Punitha Arumugam, Group CEO, Madison Media, said, “I am delighted to have Amandeep join our team and I am sure he will add a lot of value to our clients’ business through his diverse experience.”
On joining Madison, Khurana said, “My previous roles in creative agencies and on the client side have sensitised me to the need for boundary-less thinking. Mining consumer insights and applying them on a continuum of consumer touch-points is the need of the hour. At Madison, there is an opportunity to initiate a practice of ‘Strategic Planning sans Frontieres’. I am looking forward to this new innings in my career.”
A graduate from IIM, Ahmedabad, Khurana has over 15 years of experience in various facets of marketing – including the client side, and in creative agencies like Rediffusion and Bates in Brand Planning. His last stint was with Spice Global Group, where he was Head of Marketing Services and Consumer Insights.
Madison Media was in the news earlier this year for winning the coveted ITC media planning and buying AOR that it is currently handling through its unit CREST.
The agency also handles media planning and buying for blue chip clients, including Airtel, Godrej, Cadbury, ITC, General Motors, Marico, McDonald’s TVS, Britannia, Asian Paints, Tata Tea, Shriram Transport Finance, Levis, SpiceJet, Axis Bank, Domino’s, Bharti Axa, MaxNewyork Life Insurance, Tata Salt, Acer, Dish TV, Imagine TV, Times Television Network, and IndianOil, among many others. The gross billing of Madison Media stands at Rs 3,000 crore.